Performance Marketing Manager

Montreal

Opportunity Details

Full Time Performance Marketing Manager

Montreal

Thinkmax : Where people and technology come together to solve concrete problematics. At Thinkmax, we work in collaboration to make a difference. If you’re looking up to strengthen your skills and help companies accelerate their digital transformation, we invite you to join the team!

Your challenge is to:

  • Develop and maintain a core understanding of Thinkmax’s solutions, industry-specific requirements, and offerings in order to drive a successful campaign strategy;
  • Ensure successful planning and execution of integrated campaigns with a constant; focus on performance optimization and improving ROI;
  • Collaborate with Content Strategist to align on the strategic direction of the campaigns and on the delivery of required creative assets;
  • Work with the Marketing Director to ensure that quarterly partner co-marketing campaigns are delivering the forecasted results;
  • Allocate and analyze campaign budgets and recommend ad spend modifications to achieve efficient metrics (CPC, CPL, CPA);
  • Coordinate with paid advertising agency to troubleshoot performance issues with campaigns, landing pages, and ad tracking processes;
  • Utilize and update the Marketing CRM throughout the life cycle of automated campaigns to optimize targeting and segmentation, customer journey design, and lead nurturing;
  • Compile and analyze campaign performance data to accurately report results and recommend tactics for improvement;
  • Work closely with management to share feedback and conversion improvement ideas based on campaign results.

What you bring to the team:

  • Bachelor’s degree in business administration, specialized in marketing or a related discipline;
  • 3-5 years’ experience working in a performance marketing role (B2B) in IT industry preferred;
  • Knowledge of paid advertising platforms, particularly Google and LinkedIn Ads;
  • Experience with automated marketing and CRM platforms (ex: HubSpot, MS Dynamics, Salesforce);
  • Have an analytical mindset with the ability to identify issues and opportunities through data analysis;
  • Great communicator who enjoys working with different people and departments;
  • Proactive and reliable, with a positive “get things done” attitude;
  • Ability to tackle multiple projects simultaneously;
  • Fluently bilingual (French and English).

What we offer:

  • Competitive salary;
  • Annual bonus to all;
  • Work-life balance with flexible hours and remote working;
  • Benefits offered from day one (group insurance, RRSP, etc.);
  • Telemedicine service and employee assistance program;
  • Reimbursement of professional contribution;
  • Early vacation program;
  • Opportunity for internal advancement and new challenges;
  • Corporate activities and 5 to 7.

Do you need other reasons to convince yourself that working with us is fantastic?Join our team!

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