Marketing Manager (B2B)
Location: Guelph, Ontario or remote in Canada
Company: ClimateFirst
About Us
ClimateFirst is a rapidly expanding climate tech startup at the forefront of transforming climate-risk management for commercial real estate. Our B2B SaaS platform provides critical insights, tools, and strategies to support organizations in assessing and enhancing the climate resiliency of their assets.
ClimateFirst is the fourth startup launched by RWDI Ventures, the innovations hub for climate and performance engineering firm, RWDI. Having achieved early market validation with a growing paid customer base and strong market traction, ClimateFirst is well positioned to scale its impact and expand its reach.
Role Overview
We are seeking an experienced and results-driven Marketing Manager with experience working in working in a startup environment and selling in a B2B market.
Reporting to the Marketing Leader for RWDI Ventures, you will work closely with cross-functional teams, including sales, product, operations, science, and software development to align marketing efforts with product and business objectives.
As a senior contributor, you will be expected to operate with a high level of autonomy, taking ownership of key marketing initiatives while being supported by a collaborative team. You will be relied upon to execute strategies with minimal oversight, using your expertise to prioritize and deliver against key marketing goals in a fast-paced startup environment.
Key Responsibilities
• Lead Generation: Own the development and execution of lead generation strategies, including email marketing, content campaigns, webinars, and paid media initiatives, to drive high-quality leads for our sales pipeline.
• Product Marketing: Collaborate with the product team to refine product positioning, messaging, and go-to-market materials that effectively communicate the value of our solutions in a competitive landscape.
• Multi-Channel Marketing: Design and implement integrated marketing campaigns across digital, social, print, and event channels to amplify brand presence, customer engagement, and market differentiation.
• Content Strategy & Creation: Lead content creation efforts, including blogs, case studies, whitepapers, and multimedia, ensuring alignment with brand voice and mission while tailoring messaging to different target audiences.
• Event Strategy & Execution: Coordinate and manage industry events, webinars, trade shows, and conferences to enhance brand visibility and generate leads.
• Marketing Analytics: Drive data-driven decision-making by tracking and analyzing key performance metrics (e.g., website traffic, conversion rates, and campaign performance), and adjusting strategies as needed to optimize outcomes.
Qualifications
• 5+ years of hands-on marketing experience, ideally within a B2B SaaS or climate tech startup environment.
• Proven success in developing and executing lead generation, product marketing, and multi-channel campaigns (digital and traditional).
• Strong experience in content creation, with an ability to write and craft messaging that resonates with diverse audiences and aligns with business goals.
• Passion for climate action, sustainability, and purpose-driven work.
• Comfortable working independently in a fast-paced startup, with a proven ability to self-manage, prioritize, and execute multiple initiatives simultaneously.
• Strong analytical skills with the ability to interpret data, derive actionable insights, and adjust strategies for optimal performance.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, etc.).
• Excellent organizational, communication, and interpersonal skills.
Why Join Us?
• Be a key player in a mission-driven team dedicated to solving one of the world’s most pressing challenges.
• Take ownership of projects and make a direct impact on our company’s growth and success.
• Thrive in a dynamic startup environment with opportunities for personal and professional growth.
• Competitive salary and benefits package, including opportunities for career advancement and learning.